The Lack of Black Female Influencers in 2020

In today’s post, I am discussing the lack of black female influencers and how we are fighting to get noticed. 

I’ve been blogging for almost forever. It has been great fun, however, one thing that has been bothering me is the issue of diversity. I remember attending a fashion event ages ago and I was the only person of colour. The attendees were unfriendly and I felt so out of place that I left early. I was upset and embarrassed. 

As a black blogger myself, I have noticed that we don’t get enough recognition and support. We are at the bottom of the influencer pyramid. Our white counterparts are at the top receiving exclusive-once-in-a-lifetime press trips and brand collaborations.

I would type into Google the term “fashion bloggers” and the results would show a sea of white bloggers. The only way I would be able to find black bloggers is by typing the word “black” and that’s when the results would show but only a handful. 

The recent racial injustice has carried over to the blogging community where several influencers called out brands for lack of diversity. One suggestion mentioned is to hire a black person to run their marketing/PR team will make a huge difference. 

I noticed over the past week, the campaign to support black business and influencers has blown up on social media. This is music to my ears but at the same time, I don’t want a few months down the line, it gets forgotten about. 

Being an influencer shouldn’t be about posting perfectly curated flat lays but standing up for what is right and challenging the status quo. My blog is my creative outlet and gives me the chance to talk about the things that interest me and talking about important issues. 

Unfortunately, there isn’t solid statistics on the percentage of races blogging, but just scrolling through Instagram and seeing the same type of white, slim blogger speaks volumes. Twitter is another place to see discussions about the lack of diversity by black influencers and using hashtags #blackgirlswhoblog and #browngirlbloggers

On a final note, this post is not an anti-white post. I am respectful towards other races and I do appreciate those who aren’t black speaking positively about BLM. All I want for the blogging community and in the world is diversity and equality. We need to see more black bloggers and Youtubers. This is an opportunity to share our stories and support one another. We have been through so much injustice for 400 years and enough is enough. 

P.S- I have complied a list of black creatives to follow and support on Instagram so please do check it out. 

Questions to think about: 

  • How has the Black Lives Matter movement affected you? 
  • Do you agree with the lack of diversity in the blogging/Youtube community? 

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